V-Rag is Vancouver’s Gay Arts & Culture Magazine focusing on events, nightlife and the arts. An innovative and cutting-edge vehicle to reach the lucrative LGBT population, it features interviews, reviews and editorials in a high-quality production output of 5000 copies monthly.
V-rag is the most effective way to reach the lucrative LGBT market and is proud to offer the only publication targeting Vancouver’s gay & lesbian community that restricts advertising ensuring no nudity, pornographic images or sex services are printed or displayed. We have built our brand around the premise of protecting and adding value to those of our advertisers and partners by only publishing appropriate content.
V-rag Print
Readership: ~15,000
Distribution: 5,000
Frequency: Monthly
Format: 5.25”x8.5”
Stock: High Quality Gloss
Price: Free
Released: 1st of every month
Circulation
V-Rag is available in all major commercial areas which have significant gay and lesbian populations. It is available in over 200 shops, boutiques, lounges, bars, hair salons, waiting rooms, restaurants, and hotels throughout:
• West End/Downtown (40%)
• Main Street (20%)
• Kitsilano (15%)
• Commercial Drive (10%)
• Schools (UBC, SFU, Emily Carr, BCIT) (10%)
• Whistler, North and West Vancouver (5%)
V-rag Web
The V-rag Website is designed as a strategic extension of the magazine and online marketing vehicle which features a soft copy of our print publication online adding interactive features for event listings, a directory of community organizations and social media interaction or sharing. All online content, including advertisements in the print edition, is optimized for search and created to serve the local LGBT community.
Ad space reserved in our monthly print publication retains exclusive positioning within the online version, adding hotspot links for email, web or specific landing pages, and tracking all actions with next generation analytics. The online issue creates additional engagement and marketing tools for advertisers introducing innovative logo placement options, multi-media insertion capability and modules for contests or surveys.
Please contact us for rates or advertising options.
On gay media...
- 5.8 hours reading printed materials weekly.
- 39% of community references gay media daily.
- 50% of community reports advertising in gay media strongly influences purchasing decisions.
- 46% read Internet sites weekly with content relevant to their community.
On spending...
- 37% of gay men dine out once a week or more – spending an average of $60 when they do!
- 50% of gay men report going to a bar or club at least monthly
- 27% of LGBT community made a high-value purchase over the last 12 months with Smart Phones, HD Tv’s and Cell Phones the most popular.
Source: Community Marketing Inc.
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